Dior Homme, masculine fragrance from 2005, got a lot of re-editions including Dior Homme Cologne that was first launched in 2007. In early 2013, Dior presents a new version of Dior Homme Cologne. The new fragrance is announced as a modern cologne - simple, natural and sophisticated. It consists of citrus, floral and musky accords. Francois Demachy formulates the composition of precious raw materials of Calabrian bergamot, Italian grapefruit blossom and sensual musk. The fragrance gives a sense of purity of white cotton shirt and freshness that lingers after showering.